Wayfair Careers

Corporate Communications Manager

Boston, MA
Marketing - Public Relations

Job Description

Please attach or provide a link to writing/work samples.

Wayfair is looking for a manager to join its Corporate Communications team. Wayfair is a fast-growing, fast-moving company where self-starters thrive. This role is an exciting opportunity to drive corporate story-telling through external communications channels including media relations, social media and community engagement. A successful candidate will be an exceptional project manager - always buttoned up and extremely organized - but also be able to thrive in a fast-moving environment, where the opportunity to launch and drive meaningful initiatives is endless. This candidate will be an independent, self-starter who is results-driven and solutions-oriented with a passion for writing and a knack for measurement. The role will report to the Associate Director of Corporate Communications at Wayfair’s Boston headquarters.


  • Support the development, management and execution of corporate communications plans to drive external awareness of key business priorities and initiatives
  • Develop media relations strategy, seeking business placements, features and interviews in print, broadcast, trade and digital media
  • Work with internal stakeholders across the organization to identify compelling stories that align with business objectives and key messages
  • Contribute written content to internal and external communications materials (press releases, social content, media training, etc.); manage corporate press page, ghostwrite and edit blog posts, and work with teams across the organization to ensure message consistency
  • Serve as an internal champion for corporate initiatives, partnering with key stakeholders to drive employee awareness and engagement
  • Secure high-level speaking opportunities; support presentation materials
  • Drive awareness for community relations in key regions; work cross-functionally with local team leads to promote relevant events; bolster local media coverage to drive recruitment efforts
  • In partnership with Talent Acquisition, support employer branding through external communications channels spanning earned media, social, awards and speaking opportunities; build new channels and initiatives from the ground-up to consistently broaden awareness
  • Oversee community engagement across a variety of channels spanning LinkedIn, Glassdoor and other talent-facing outlets
  • Provide support for government and industry relations; coordinate media attendance at events and facilitate messaging approvals
  • Monitor, analyze, and recap PR results on a monthly and quarterly basis

Technical Skills: 

  • Develop deep industry knowledge of e-commerce, retail and technology spaces
  • Ability to work cross-functionally across teams, closely partnering with multiple stakeholders
  • Media and speaker training
  • Strong judgement, advanced writing, storytelling and presentation skills
  • Strong social media skills, particularly LinkedIn, for a B2B and tech audience
  • Project and budget management
  • Ability to adjust plans and alter course of action based on changing circumstances

Required Qualifications: 

  • Extensive experience in B2B and technology PR
  • Agency experience a plus
  • Employer branding experience a plus
  • Strong writing and presentation skills; passion for social media
  • Critical thinker who is flexible and open to change and new information
  • Highly organized and detail oriented, extremely proactive, excellent follow through
  • Ability to analyze data and metrics, proficiency in Excel
  • Team-oriented, personable, articulate and comfortable interacting with senior team leadership and multiple departments across the organization
  • Grasps new information, recognizes own strengths and weaknesses, pursues self-development and seeks feedback
  • BA/BS in English, Communications, Public Relations, Business or related field 
  • 5+ years’ experience

Travel 10-15%

About Wayfair Inc.

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 10 million items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.

The Wayfair family of sites includes:

  • Wayfair, an online destination for all things home
  • Joss & Main, where beautiful furniture and finds meet irresistible savings
  • AllModern, unbelievable prices on everything modern
  • Birch Lane, a collection of classic furnishings and timeless home décor
  • Perigold, unparalleled access to the finest home décor and furnishings

Wayfair generated $5.2 billion in net revenue for the twelve months ended March 31, 2018. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 8,700 people.

Requisition ID: 28683